Deezer
Provides music streaming access with personalized recommendations and high-quality audio, monetizing through subscriptions and advertising to free-tier users.
Last updated Feb 11, 2026 by AI Enrichment
- Industry
- Digital Audio Streaming / Digital Media Publishing
- Business Model
- Freemium/Subscription with Ad-Supported Tier
- Target Market
- Consumer (B2C) with B2B advertising sales
- Employee Count
- 501-1000
- Funding
- $450M+
- Revenue Range
- $400M-$500M
- Stock Symbol
- DEEZR
- API Available
- Yes
Market Position
Mid-tier global music streaming service with strong presence in France and select international markets
Overview
Deezer is a global music streaming service that offers on-demand access to millions of songs, podcasts, and radio stations. Founded in France in 2007, Deezer operates in over 180 countries and competes with major players like Spotify, Apple Music, and Amazon Music. The platform generates revenue through both subscription-based premium tiers and ad-supported free streaming options. While Deezer is primarily a music streaming platform rather than a pure AdTech company, it does participate in the digital advertising ecosystem through its ad-supported free tier. The company serves audio and display advertisements to non-paying users, utilizing programmatic advertising technology and partnerships with ad networks to monetize its free user base. Deezer's advertising offerings allow brands to reach engaged music listeners through audio ads, display banners, and sponsored content, making it relevant to the broader AdTech landscape as a digital media publisher with advertising inventory.
Products & Features
Deezer Free
Ad-supported free streaming tier with shuffle play and audio/display advertisements
Deezer Premium
Ad-free subscription service with on-demand playback and offline downloads
Deezer Family
Multi-user subscription plan for household members
Deezer HiFi
High-fidelity audio streaming with lossless FLAC quality
Deezer for Advertisers
Advertising platform for brands to reach music streaming audiences through audio and display ads
Key Features
Audio advertising on free tierDisplay advertising inventoryProgrammatic ad integrationAudience targeting capabilitiesFlow personalized music recommendationsPodcast hosting and advertisingGeographic targeting across 180+ countriesMobile and desktop ad placements
Use Cases
Audio advertising to engaged music listenersBrand awareness campaigns through streaming audioGeographic-targeted advertising campaignsPodcast advertising and sponsorshipsDisplay advertising on mobile and desktop appsDemographic and behavioral audience targeting
Customer Segments
Music streaming consumers (free tier)Premium subscription usersAdvertisers and brandsAdvertising agenciesPodcast creatorsRecord labels and artists