AdsDax

Niche innovator combining blockchain transparency with programmatic advertising, targeting fraud-conscious advertisers and agencies

AdsDax is a Web3 advertising technology platform that uses distributed ledger technology to create a more transparent and interconnected relationship between brands and consumers.¹ The platform tracks billions of ad interactions and data points on a blockchain to reduce fraud and build trust across all parties in the advertising ecosystem.¹ To combat ad fraud, AdsDax employs a multi-stage approach combining an off-chain machine learning security layer for user and brand-safety verification with a Verified Engaged User metric that rates each impression and logs it to a public blockchain, giving advertisers transparent, timestamped data on the quality of every ad event.² For advertisers and brands, the platform enables precision-targeted campaigns that eliminate intermediaries, supporting direct one-to-one brand-consumer engagements in which consumers can be rewarded for their interactions.¹ AdsDax has worked with major agencies including Havas Media, GroupM, and Isobar.³ In a landmark campaign with Zee Entertainment, AdsDax set an industry record of 1,372 ad transactions per second on a public blockchain, demonstrating a platform built to handle the speed and scale demands of the broader advertising industry.¹ Source 1: adsdax.com — About AdsDax | Our Mission to Transform Advertising Source 2: adobomagazine.com — Digital: Ad Tech Firm AdsDax Unveils Plans to Tackle Ad Fraud ... Source 3: hedera.com — AdsDax surpasses 1 billion ad events recorded on Hedera ...