Serviceplan

Europe's largest independent agency group, competing globally with major holding company networks while maintaining full independence

Serviceplan is Europe's largest independent agency group, operating through a unique 'House of Communication' model that brings together creative, media, digital, and innovation disciplines under one roof. This integrated approach allows the group to offer clients seamless, full-service communications solutions spanning strategy, brand building, content creation, performance marketing, and data-driven advertising across global markets. The group operates in more than 35 countries, making it one of the most geographically expansive independent agency networks in the world. Serviceplan's independence is a defining characteristic, allowing it to remain free from the constraints of large holding company structures while still competing with global networks like WPP, Publicis, and Omnicom. The group serves a broad range of multinational and regional clients across industries including automotive, FMCG, technology, finance, and retail. Its House of Communication concept, which co-locates specialist agencies in shared hubs, fosters cross-disciplinary collaboration and is considered a differentiating model in the agency landscape. In the AdTech and MarTech ecosystem, Serviceplan has invested in data, technology, and digital transformation capabilities, positioning itself as a partner for brands navigating complex media environments. The group has expanded aggressively into Asia, the Middle East, and the Americas in recent years, reinforcing its ambition to be a truly global independent alternative to the major holding companies.