Mediaplus UK

Independent-positioned behavioural planning media agency in the UK, backed by Serviceplan Group, one of Europe's largest independent agency networks

Mediaplus UK is a London-based media agency operating within the Serviceplan Group, the largest independent agency group in Europe. Formerly known as Total Media Group, the agency rebranded to Mediaplus UK in February 2025 following its acquisition by Mediaplus in 2024, aligning it with the broader Mediaplus network that operates across Europe and beyond. The agency is known for its behavioural planning approach to media, which draws on psychology and behavioural science to inform how, when, and where advertising messages reach audiences most effectively. Mediaplus UK offers media strategy, planning, and buying services to brand advertisers, integrating behavioural insights into channel selection and campaign execution. Its methodology differentiates it from conventional media agencies by placing human behaviour and decision-making at the centre of media planning, rather than relying solely on reach and frequency metrics. This approach is designed to improve campaign effectiveness and return on investment for clients across a range of sectors. As part of Serviceplan, Mediaplus UK benefits from access to a global network of media, creative, and data capabilities, while retaining a specialist positioning in the UK market. The agency competes with both independent media specialists and the media divisions of large holding-group networks, positioning itself as an independent-minded alternative with the resources of a major European group behind it.