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Brief

RichAds

Performance Advertising Network

RichAds delivers high-quality, global traffic across multiple ad formats with advanced targeting and optimization tools, enabling performance marketers to scale profitable campaigns efficiently.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2018
HQ
Limassol, Cyprus
Connections
5

At a glance

Employees
51-200
3integrations2competitors

About

Mid-tier performance advertising network specializing in push and native traffic

RichAds is a self-serve advertising platform that focuses on performance marketing through multiple ad formats including push notifications, popunders, native ads, and direct click traffic. The platform serves both advertisers and publishers, offering access to global traffic with particular strength in Tier 1-3 countries. RichAds positions itself as a solution for affiliate marketers, media buyers, and performance advertisers looking to scale campaigns across various verticals including e-commerce, gambling, dating, finance, and utilities. The platform provides advanced targeting options, anti-fraud technology, and optimization tools designed to help advertisers achieve their performance goals. RichAds operates on a self-serve model with managed services available for larger clients, offering real-time statistics, automated rules, and campaign optimization features. The company has established itself in the competitive performance advertising space by focusing on high-quality traffic sources and providing dedicated account management support. RichAds competes in the performance marketing ecosystem alongside other ad networks by emphasizing traffic quality, competitive pricing, and user-friendly campaign management tools. The platform supports various pricing models and provides detailed analytics to help advertisers optimize their return on ad spend.

Business model

Marketplace

Target market

SMB, Mid-Market

What they offer

  • Push Notification Ads

    Classic and in-page push notification advertising with global reach and advanced targeting options

  • Popunder Ads

    Full-page popunder advertising format with quality traffic sources

  • Native Ads

    Native advertising placements that blend with publisher content

  • Direct Click Traffic

    Direct navigation and domain redirect traffic for various verticals

Key features

Multi-format ad support (push, popunder, native, direct click)Advanced targeting options (GEO, device, OS, browser, language)Real-time statistics and reportingAutomated optimization rulesAnti-fraud protectionCPA goal optimizationPersonal account managersAPI access for campaign managementMicrobidding capabilitiesWhitelist/blacklist management

Use cases

Affiliate marketing campaignsE-commerce customer acquisitionMobile app installs and user acquisitionLead generation for finance and insuranceiGaming and gambling trafficDating offer promotionSweepstakes and utilities campaignsNutra and health product marketing

Customer segments

Affiliate marketersMedia buyersPerformance marketing agenciesE-commerce advertisersMobile app developersLead generation companiesPublishers and webmasters

Tech & specs

Security & compliance

GDPR

Deployment

Cloud

API

Yes

Corporate history
  1. 2018 · Founded
Connection details

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