Adblade
D · Extended EcosystemSubsidiaryAdblade provides native advertising and content recommendation solutions that enable publishers to monetize their content while delivering advertisers access to engaged audiences through brand-safe, contextually relevant ad placements.
Last updated Feb 18, 2026
- Industry
- Native Advertising & Content Discovery
- Business Model
- Marketplace
- Target Market
- Mid-Market, Enterprise
- Employee Count
- 51-200
- Funding
- $10M
- Revenue Range
- $10M-$50M
- Stock Symbol
- N/A
- Parent Company
- Media.net
- API Available
- Limited
Market Position
Mid-tier native advertising platform focused on content-driven ad solutions for news and media publishers
Overview
Adblade is a digital advertising technology company that specializes in native advertising and content-driven ad solutions. Founded in 2008, the company operates a programmatic advertising platform that connects publishers and advertisers through native ad placements, display advertising, and video advertising solutions. Adblade's platform focuses on content recommendation and native ad formats that blend seamlessly with publisher content, serving both premium publishers and advertisers seeking engaged audiences. The company positions itself in the native advertising and content discovery segment of the AdTech ecosystem, competing with platforms like Taboola and Outbrain. Adblade's NewsBullet product became one of its signature offerings, providing content recommendation widgets for news and media publishers. The platform emphasizes brand-safe environments and quality publisher partnerships, targeting mid-market to enterprise-level publishers and advertisers looking for performance-driven native advertising solutions.
Products & Features
NewsBullet
Content recommendation widget that displays native ads and sponsored content within publisher sites
Native Advertising Platform
Programmatic native ad solution for advertisers to reach audiences across publisher network
Display Advertising
Traditional display ad formats and placements across publisher network
Video Advertising
Video ad solutions integrated within content environments
Key Features
Native ad placementsContent recommendation widgetsProgrammatic buying capabilitiesPublisher monetization toolsBrand safety controlsAudience targetingReal-time biddingPerformance analytics and reporting
Use Cases
Publisher content monetization through native adsBrand awareness campaigns in editorial environmentsPerformance marketing through content discoveryAudience engagement through recommended contentVideo content promotion within news sites
Customer Segments
News and media publishersContent publishersBrand advertisersPerformance marketersDigital agencies