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Brief

HilltopAds

Ad Network

HilltopAds provides flexible, high-yield monetization solutions for publishers and cost-effective traffic acquisition for advertisers across diverse verticals with minimal restrictions and multiple payment options.

Last updated Jun 23, 2026 by the ATDb Editorial Team

Founded
2013
HQ
Tallinn, Estonia
Connections
2

At a glance

About

Mid-tier global ad network specializing in performance marketing and alternative content monetization

HilltopAds is an international advertising network that connects advertisers with publishers across multiple verticals and geographic regions. The platform specializes in various ad formats including popunders, display banners, video ads, and direct links, offering both self-serve and managed campaign options. Founded in 2013, HilltopAds has positioned itself as a performance-focused ad network that caters to both mainstream and alternative content verticals. The company operates a dual-sided marketplace serving advertisers seeking traffic and publishers looking to monetize their websites. HilltopAds is known for accepting a wide range of content types and offering competitive rates for publishers, with real-time bidding capabilities and anti-adblock technology. The platform processes billions of impressions monthly and serves clients globally, with particular strength in Tier 2 and Tier 3 geographic markets. HilltopAds differentiates itself through flexible payment options, including cryptocurrency support, relatively low minimum deposits for advertisers, and quick approval processes for publishers. The network has built a reputation for working with high-traffic sites across entertainment, gaming, streaming, and other verticals that may face restrictions on other advertising platforms.

Business model

Marketplace

Target market

SMB

What they offer

  • Popunder Ads

    High-converting popunder ad format with customizable frequency capping and targeting options

  • Display Banners

    Standard IAB display ad units across multiple sizes and placements

  • Video Ads

    In-stream and out-stream video advertising solutions

  • Direct Links

    Direct traffic monetization through link-based campaigns

  • Push Notifications

    Browser-based push notification advertising

  • Self-Serve Platform

    Advertiser dashboard for campaign creation, management, and optimization

Key features

Real-time bidding (RTB)Anti-adblock technologyAdvanced targeting options (GEO, device, OS, browser, carrier)Real-time statistics and reportingAutomated optimization algorithmsMultiple payment methods including cryptocurrencyAPI integration for advertisers and publishers24/7 customer supportFraud detection and traffic filtering

Use cases

Website monetization for high-traffic publishersPerformance marketing campaigns for e-commerceLead generation for dating, gaming, and sweepstakes offersMobile app install campaignsBrand awareness campaigns in emerging marketsAffiliate marketing traffic acquisitionAdult and alternative content monetization

Customer segments

Performance marketersAffiliate marketersMedia buyersContent publishersEntertainment websitesGaming sitesStreaming platformsMobile app developers

Tech & specs

Technology stack

Real-time bidding engineProprietary ad serving platformAnti-fraud detection systemsRESTful APIAnalytics and reporting infrastructure

Security & compliance

GDPR

Deployment

Cloud

API

Yes

Corporate history
  1. 2013 · Founded
Connection details

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