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Brief
Admedo

Admedo

Admedo provides a transparent, self-serve programmatic advertising platform that gives advertisers and agencies full control over their digital campaigns with enterprise-level features at accessible pricing.

admedo.comLondon, England, United KingdomFounded 2013

Last updated May 11, 2026

Industry
Demand-Side Platform (DSP)
Business Model
SaaS
Target Market
Mid-Market
Employee Count
11-50
Funding
$7M
API Available
Yes
Market Position

Mid-tier independent DSP focused on agencies and mid-market advertisers

Overview

Admedo is a programmatic advertising technology company that provides a self-serve demand-side platform (DSP) for digital advertising campaign management. The platform enables advertisers, agencies, and trading desks to plan, execute, and optimize programmatic advertising campaigns across multiple channels including display, video, mobile, and native advertising. Admedo's technology focuses on providing real-time bidding capabilities, advanced targeting options, and transparent campaign analytics. The company positions itself as a flexible and user-friendly alternative to larger enterprise DSPs, offering white-label solutions and customizable features that appeal to mid-sized agencies and advertisers. Admedo emphasizes transparency, control, and ease of use in the programmatic advertising space, allowing clients to manage their media buying in-house without the complexity often associated with enterprise-level platforms. The platform integrates with major ad exchanges and supply-side platforms to provide access to premium inventory across global markets.

Products & Features

Self-Serve DSP

Core demand-side platform for programmatic ad buying across display, video, mobile, and native formats

White Label DSP

Customizable white-label solution allowing agencies to brand and operate their own DSP

Campaign Management

Tools for planning, launching, and managing programmatic advertising campaigns

Real-Time Reporting

Analytics and reporting dashboard with real-time campaign performance metrics

Key Features
Real-time bidding (RTB)Multi-channel campaign managementAdvanced audience targetingCustom audience segmentationTransparent reporting and analyticsWhite-label capabilitiesPrivate marketplace (PMP) accessCross-device targetingBrand safety controlsFraud prevention tools
Use Cases
Agency programmatic trading desksIn-house media buying teamsPerformance marketing campaignsBrand awareness campaignsMulti-channel advertising coordinationWhite-label DSP for resellers
Customer Segments
Digital marketing agenciesMedia buying agenciesBrand advertisersPerformance marketersTrading desks

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