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Brief
Admedo

Admedo

Demand-Side Platform (DSP)admedo.com

Admedo provides a transparent, self-serve programmatic advertising platform that gives advertisers and agencies full control over their digital campaigns with enterprise-level features at accessible pricing.

Founded: 2013HQ: London, England, United Kingdom

Last updated Jun 23, 2026

About

Mid-tier independent DSP focused on agencies and mid-market advertisers

Admedo is a programmatic advertising technology company that provides a self-serve demand-side platform (DSP) for digital advertising campaign management. The platform enables advertisers, agencies, and trading desks to plan, execute, and optimize programmatic advertising campaigns across multiple channels including display, video, mobile, and native advertising. Admedo's technology focuses on providing real-time bidding capabilities, advanced targeting options, and transparent campaign analytics. The company positions itself as a flexible and user-friendly alternative to larger enterprise DSPs, offering white-label solutions and customizable features that appeal to mid-sized agencies and advertisers. Admedo emphasizes transparency, control, and ease of use in the programmatic advertising space, allowing clients to manage their media buying in-house without the complexity often associated with enterprise-level platforms. The platform integrates with major ad exchanges and supply-side platforms to provide access to premium inventory across global markets.

Business model

SaaS

Target market

Mid-Market

What they offer

  • Self-Serve DSP

    Core demand-side platform for programmatic ad buying across display, video, mobile, and native formats

  • White Label DSP

    Customizable white-label solution allowing agencies to brand and operate their own DSP

  • Campaign Management

    Tools for planning, launching, and managing programmatic advertising campaigns

  • Real-Time Reporting

    Analytics and reporting dashboard with real-time campaign performance metrics

Key features

Real-time bidding (RTB)Multi-channel campaign managementAdvanced audience targetingCustom audience segmentationTransparent reporting and analyticsWhite-label capabilitiesPrivate marketplace (PMP) accessCross-device targetingBrand safety controlsFraud prevention tools

Use cases

Agency programmatic trading desksIn-house media buying teamsPerformance marketing campaignsBrand awareness campaignsMulti-channel advertising coordinationWhite-label DSP for resellers

Customer segments

Digital marketing agenciesMedia buying agenciesBrand advertisersPerformance marketersTrading desks

Tech & specs

Security & compliance

GDPRIAB standards

Deployment

Cloud

API

Yes

Corporate history
  1. 2013 · Founded

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