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Brief

Audio.Ad

Digital Audio Advertising

Provides programmatic access to premium audio inventory with advanced targeting and measurement capabilities, enabling advertisers to reach engaged listeners across streaming audio environments.

Founded: 2015HQ: London, England, United Kingdom

Last updated Jun 23, 2026 by ATDb automated enrichment

About

Specialized programmatic audio advertising platform serving European and global markets

Audio.Ad is a programmatic advertising technology platform specializing in digital audio advertising. The company provides advertisers and agencies with tools to plan, buy, and measure audio ad campaigns across streaming music services, podcasts, and digital radio stations. Their platform offers programmatic access to premium audio inventory, enabling targeted advertising based on listener demographics, behaviors, and contextual signals. The company operates in the rapidly growing digital audio advertising space, positioning itself as a bridge between advertisers seeking to reach engaged audio audiences and publishers monetizing their audio content. Audio.Ad's technology stack includes demand-side platform (DSP) capabilities, creative management tools, and analytics dashboards that allow advertisers to optimize campaigns in real-time. The platform supports various audio ad formats including pre-roll, mid-roll, and companion display ads. Audio.Ad serves agencies, brands, and media buyers looking to incorporate audio into their digital marketing mix. As audio streaming and podcast consumption continue to grow globally, the company competes in an increasingly competitive market alongside other audio-focused ad tech platforms and broader programmatic advertising solutions that have expanded into audio.

Business model

SaaS/Platform

Target market

Mid-Market, Enterprise

What they offer

  • Programmatic Audio DSP

    Demand-side platform for buying audio advertising inventory programmatically across streaming services and podcasts

  • Audio Creative Studio

    Tools for creating, managing, and optimizing audio ad creatives

  • Campaign Analytics

    Real-time reporting and measurement tools for audio advertising performance

  • Audience Targeting

    Advanced targeting capabilities based on demographics, behaviors, and contextual signals

Key features

Programmatic audio buyingReal-time bidding (RTB)Advanced audience targetingCross-device trackingCreative managementPerformance analyticsBrand safety controlsFrequency capping

Use cases

Brand awareness campaigns via streaming audioPodcast advertising at scaleGeo-targeted audio campaignsRetargeting audio listenersCross-channel audio and display campaigns

Customer segments

Digital advertising agenciesBrand advertisersMedia buyersTrading desksPerformance marketers

Tech & specs

Technology stack

Programmatic RTBAudio streaming protocolsData management platform (DMP) integrationAPI infrastructure

Security & compliance

GDPRIAB standards

Deployment

Cloud

API

Yes

Corporate history
  1. 2015 · Founded

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