Quad/Graphics

One of the largest commercial printers and integrated marketing services companies in North America, competing at the enterprise level with both print and digital marketing capabilities.

Quad/Graphics, commonly known as Quad, is a leading marketing experience company headquartered in Sussex, Wisconsin. Originally founded as a commercial printing powerhouse, Quad has evolved into a full-service marketing solutions provider that combines print production, digital marketing, data analytics, and media planning under one roof. The company serves a wide range of industries including retail, publishing, healthcare, and consumer packaged goods, helping brands execute integrated marketing campaigns at scale. Quad's value proposition centers on its ability to consolidate fragmented marketing supply chains, reducing costs and complexity for large enterprise clients. Its services span direct mail, in-store marketing, digital media, creative services, and marketing technology platforms. The company operates one of the largest commercial printing networks in North America, giving it significant production scale and logistics capabilities that few competitors can match. In the AdTech and MarTech ecosystem, Quad has positioned itself as a data-driven marketing partner, leveraging its proprietary data assets and analytics capabilities to help clients target audiences more effectively across both print and digital channels. The company has made strategic acquisitions to bolster its digital and technology offerings, including investments in marketing automation and audience targeting tools, making it a notable player at the intersection of traditional media and modern performance marketing.