PulsePoint
SubsidiaryEnables healthcare marketers to reach healthcare professionals and health-engaged consumers through programmatic advertising with specialized targeting, brand safety, and compliance capabilities tailored to the healthcare industry.
Last updated Feb 18, 2026 by AI Enrichment
- Industry
- Healthcare Programmatic Advertising
- Business Model
- Marketplace
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $58M
- Revenue Range
- $50M-$100M
- Parent Company
- Internet Brands
- API Available
- Yes
Market Position
Leading healthcare-focused programmatic advertising platform
Overview
PulsePoint is a programmatic advertising technology company that specializes in health and healthcare marketing. The company operates a health-focused programmatic platform that connects healthcare marketers with healthcare professionals (HCPs) and health-engaged consumers across digital channels. PulsePoint's platform leverages real-time health data and contextual targeting to deliver relevant advertising to audiences in healthcare environments. The company differentiates itself through its focus on the healthcare vertical, offering specialized targeting capabilities that include reaching physicians, nurses, and other healthcare professionals, as well as patients and caregivers. PulsePoint provides both demand-side platform (DSP) and supply-side platform (SSP) capabilities, enabling programmatic buying and selling of digital advertising inventory specifically within the health and wellness ecosystem. The platform emphasizes brand safety and compliance with healthcare advertising regulations, making it a trusted partner for pharmaceutical companies, medical device manufacturers, and healthcare service providers.
Products & Features
PulsePoint DSP
Demand-side platform for healthcare marketers to programmatically buy digital advertising inventory targeting healthcare professionals and consumers
PulsePoint SSP
Supply-side platform for healthcare publishers to monetize their inventory through programmatic advertising
Audience Targeting
Specialized targeting capabilities for reaching HCPs by specialty, patients by condition, and health-engaged consumers
Contextual Health Segments
Real-time contextual targeting based on health content and user behavior in healthcare environments
Key Features
Healthcare professional targeting by specialty and credentialsPatient and caregiver audience segmentsReal-time bidding (RTB) capabilitiesBrand safety controls for healthcare advertisingHIPAA-compliant data practicesCross-device targeting and attributionProgrammatic guaranteed and private marketplace dealsHealthcare publisher network access
Use Cases
Pharmaceutical brand awareness campaigns targeting physiciansMedical device marketing to specialistsPatient education and awareness campaignsHealthcare service provider marketingClinical trial recruitmentOver-the-counter medication advertising to consumers
Customer Segments
Pharmaceutical companiesMedical device manufacturersHealthcare providers and hospital systemsHealth insurance companiesHealthcare agenciesWellness and consumer health brands