PulsePoint Launches Crossix Programmatic Optimizer, Enabling Native DTC Budget Optimization

PulsePoint, the leading healthcare marketing technology company, announced the native availability of the Crossix Programmatic Optimizer in its Life platform, giving pharma marketers an automated way to put Crossix optimization metrics to work directly within their DTC campaign workflows. Veeva Crossix is a leader in healthcare marketing measurement. Crossix connects media exposure to real-world health […]

Last updated Apr 30, 2026 by ATDb automated enrichment