Omnicom acquires Coca-Cola's North American media business
Acquisition
Omnicom has won Coca-Cola's North America media account after the beverage giant held separate pitches. This follows Publicis resigning its North America media business for PepsiCo, effectively resulting in a media agency swap between the two rival beverage companies.
Announced: Oct 22, 2026
Last updated Oct 24, 2026 by the ATDb Editorial Team · Connections updated Oct 24, 2026
Overview
Omnicom has won Coca-Cola's North America media account after the beverage giant held separate pitches. This follows Publicis resigning its North America media business for PepsiCo, effectively resulting in a media agency swap between the two rival beverage companies.
Source
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