Simulmedia
Enables advertisers to apply programmatic-style audience targeting to traditional TV advertising using household-level data and predictive analytics, improving campaign efficiency and ROI compared to traditional demographic-based TV buying.
Last updated Feb 11, 2026 by AI Enrichment
- Industry
- TV Advertising Technology
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $63M
- Revenue Range
- $10M-$50M
- API Available
- Limited
Market Position
Leading data-driven TV advertising platform specializing in audience-based linear and streaming TV buying
Overview
Simulmedia is a television advertising technology company that specializes in data-driven TV advertising solutions. The company pioneered the use of big data and advanced analytics to help advertisers optimize their linear TV and streaming TV campaigns. Simulmedia's platform enables advertisers to target specific audiences across traditional broadcast and cable television using household-level data, moving beyond traditional demographic-based TV buying to more precise audience targeting. The company is best known for its TV+® platform, which combines viewership data from tens of millions of households with proprietary algorithms to help advertisers reach their target audiences more efficiently. Simulmedia serves major brands and agencies, providing tools for planning, buying, and measuring TV advertising campaigns across both linear and connected TV (CTV) environments. The company has positioned itself as a bridge between traditional TV advertising and modern programmatic approaches, offering solutions that work within the existing TV buying ecosystem while incorporating data-driven optimization techniques.
Products & Features
TV+
Core platform for data-driven linear TV advertising that uses household-level viewing data to optimize audience targeting and campaign performance
Streaming+
Solution for planning and buying streaming TV inventory across connected TV and OTT platforms with audience-based targeting
Audience Marketplace
Access to proprietary and third-party audience segments for TV campaign targeting
Key Features
Household-level TV viewership data from 30+ million householdsPredictive analytics and machine learning for campaign optimizationCross-platform planning across linear TV and streamingReal-time campaign pacing and optimizationAudience-based buying instead of traditional demographic targetingIntegration with existing TV buying workflowsMeasurement and attribution capabilities
Use Cases
Audience-targeted linear TV campaigns for CPG brandsCross-platform TV and streaming media planningTV campaign optimization and performance improvementReaching cord-cutters and cord-nevers through streaming TVIncremental reach analysis across linear and digital channelsBrand awareness campaigns with precise audience targeting
Customer Segments
Major brand advertisersAdvertising agenciesMedia buying agenciesDirect-to-consumer brandsCPG companiesAutomotive advertisersFinancial services companies