Simulmedia

Leading data-driven TV advertising platform specializing in audience-based linear and streaming TV buying

Simulmedia is a television advertising technology company that specializes in data-driven TV advertising solutions. The company pioneered the use of big data and advanced analytics to help advertisers optimize their linear TV and streaming TV campaigns. Simulmedia's platform enables advertisers to target specific audiences across traditional broadcast and cable television using household-level data, moving beyond traditional demographic-based TV buying to more precise audience targeting. The company is best known for its TV+® platform, which combines viewership data from tens of millions of households with proprietary algorithms to help advertisers reach their target audiences more efficiently. Simulmedia serves major brands and agencies, providing tools for planning, buying, and measuring TV advertising campaigns across both linear and connected TV (CTV) environments. The company has positioned itself as a bridge between traditional TV advertising and modern programmatic approaches, offering solutions that work within the existing TV buying ecosystem while incorporating data-driven optimization techniques.