Regional specialist in mobile app growth and user acquisition across Latin America and Spain, acquired by MiQ to enhance its omnichannel mobile capabilities
Rocket Lab is a mobile app growth and user acquisition platform founded in 2019 and headquartered in Miami, Florida, with a strong operational presence across Latin America and Spain. The company focuses on helping mobile app developers and marketers grow their user bases through performance-driven campaigns, leveraging programmatic advertising, data analytics, and in-app inventory to deliver measurable results for app advertisers.
The platform specializes in mobile-first markets, offering solutions for app install campaigns, re-engagement, and retention marketing. Its regional expertise in LatAm — a fast-growing mobile market — gave it a differentiated position among performance marketing platforms, serving clients in verticals such as gaming, fintech, e-commerce, and entertainment. Rocket Lab's technology stack and inventory relationships enabled precise audience targeting within mobile environments.
In April 2026, Rocket Lab was acquired by MiQ, the global programmatic media partner, to strengthen MiQ's mobile and in-app advertising capabilities as part of its broader omnichannel strategy. The acquisition underscored the growing strategic importance of mobile-first expertise and LatAm market access within the global programmatic ecosystem.
Programmatic mobile user acquisitionLatAm and Spain regional expertiseIn-app inventory accessRe-engagement and retargetingPerformance-based campaign optimizationMobile audience segmentation
Mobile game user acquisition in LatAm marketsFintech app installs and activation campaignsE-commerce app re-engagement and retentionEntertainment and streaming app growth campaignsCross-market mobile campaigns spanning LatAm and Spain
Mobile app developersGaming companiesFintech brandsE-commerce platformsEntertainment and streaming services