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Brief

Nine Entertainment

Media & Advertising

Nine Entertainment offers advertisers unmatched cross-platform reach across Australia's most trusted media brands, enabling data-driven, audience-first campaigns at scale.

Last updated Aug 1, 2026 by ATDb automated enrichment · Connections updated Aug 3, 2026

Founded
2006
HQ
Sydney, New South Wales, Australia
Connections
7

At a glance

Employees
5001-10000
Revenue
AUD $2B+
Stock
NEC
7integrations
Supply Side Platform (SSP)Data Management PlatformProgrammatic Platform

About

Australia's largest locally owned media company with dominant cross-screen reach across TV, digital, print, and audio

Nine Entertainment Co. is Australia's largest locally owned media company, formed through the 2018 merger of Nine Network and Fairfax Media. The company operates a powerful portfolio of media assets including the Nine television network, the 9Now streaming platform, major mastheads such as The Sydney Morning Herald and The Age, the Domain property platform, radio stations (2GB, 3AW), and digital properties including 9News.com.au and Pedestrian Group. This breadth of reach makes Nine one of the most significant media and advertising players in the Australian market.

Business model

Media & Advertising Network

Target market

Enterprise

What they offer

  • 9Now

    Free ad-supported video on demand (AVOD) and live streaming platform for Nine's television content

  • 9Voyager

    Nine's proprietary data and audience targeting platform enabling advertisers to reach audiences across Nine's ecosystem

  • Total Television

    Combined broadcast and BVOD (Broadcast Video on Demand) advertising solution across linear TV and 9Now

  • Nine Digital

    Digital advertising solutions across Nine's owned web properties including 9News, The Sydney Morning Herald, The Age, and WA Today

  • Drive

    Australia's leading automotive classifieds and content platform

  • Domain

    Major Australian real estate listings and media platform (Nine holds significant stake)

  • Pedestrian Group

    Network of youth-focused digital media brands including Pedestrian.TV, Business Insider Australia, and Gizmodo Australia

  • Nine Radio

    Talk radio network including 2GB, 3AW, 4BC, and 6PR targeting premium audiences

Key features

Cross-screen advertising across TV, BVOD, digital, print, and audioFirst-party audience data via 9Voyager platformPremium brand-safe editorial environmentsProgrammatic and direct buying optionsAudience targeting using Nine ID logged-in user dataDynamic ad insertion in live and on-demand streamingIntegrated campaign planning and measurement tools

Use cases

National brand awareness campaigns across TV and digitalAudience-targeted advertising using first-party data segmentsProgrammatic BVOD advertising on 9NowContextual advertising within premium news and lifestyle contentCross-platform reach and frequency managementReal estate and automotive vertical advertising via Domain and DriveYouth audience engagement via Pedestrian Group properties

Customer segments

National brand advertisersMedia agencies and buying groupsReal estate and property advertisersAutomotive advertisersFMCG and retail brandsFinancial services advertisersGovernment and public sector advertisersSMB advertisers via digital platforms

Tech & specs

Technology stack

9Voyager first-party data platformProgrammatic advertising (DSP/SSP integrations)Dynamic Ad Insertion (DAI) for streamingNine ID identity and authentication systemCloud-based content delivery networkData management and audience segmentation tools

Security & compliance

GDPRAustralian Privacy ActACMA complianceIAB Australia standards

Deployment

Cloud

API

Limited

Explore further

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On the AtlasSSPs & Ad ExchangesOn the Mapby country + regionOn the GraphNetwork around Nine Entertainment