Index Cloud

Emerging cloud-native DSP infrastructure pilot within the Index Exchange ecosystem, targeting modernization of programmatic buying infrastructure

Index Cloud is a cloud-native, containerized demand-side platform (DSP) infrastructure pilot developed by Index Exchange, one of the leading independent programmatic advertising exchanges. Launched on April 21, 2026, as part of Index Exchange's broader 'Bedrock Platform' initiative, Index Cloud represents the company's strategic move to modernize its core ad tech infrastructure using containerization and cloud-native architecture principles. The initiative is designed to provide greater scalability, flexibility, and efficiency for programmatic buying infrastructure, enabling DSP partners and buyers to operate with reduced latency and improved performance. By leveraging containerized microservices, Index Cloud aims to decouple infrastructure dependencies and allow for more rapid iteration and deployment of bidding and decisioning logic. As a pilot program, Index Cloud sits within the broader Index Exchange ecosystem, which processes billions of ad auctions daily across display, video, mobile, and connected TV inventory. The Bedrock Platform signals Index Exchange's long-term commitment to infrastructure modernization as the programmatic supply chain faces increasing pressure around efficiency, transparency, and cost reduction.