Amazon Has New Tools To Help Publishers Prove Which Bidstream Signals Drive Demand

Publishers have spent years stuffing bid requests with more signals without knowing which ones actually move the needle. Amazon Publisher Services wants to change that. At its annual summit on Thursday, APS unveiled an expansion of Signal IQ, its bidstream testing tool first launched in 2024, that measures how signals passed through OpenRTB requests influence […] The post Amazon Has New Tools To Help Publishers Prove Which Bidstream Signals Drive Demand appeared first on AdExchanger.