How the Industry Can Exploit the Synergies Between CTV and DOOH

There are plenty of synergies between CTV and digital out-of-home says Will Jones, Senior Director, Advanced TV and Omnichannel Activation at Adform. They’re both very immersive formats which sit in real-world moments, and in some cases are targeted using the same parameters, such as geography. But to advance that opportunity, buyers need more information to Read More

Last updated May 7, 2026 by ATDb automated enrichment