Adform Reinforces Commitment to Open Standards for Agentic Advertising

Adform, the integrated advertising platform built for the agentic age, today (8th July, 2026) announced its continued collaboration with IAB Tech Lab to help operationalise the emerging standards that will underpin the next generation of agentic advertising. As AI agents begin [...] The post Adform Reinforces Commitment to Open Standards for Agentic Advertising appeared first on ExchangeWire.com.

Last updated Jul 8, 2026 by ATDb automated enrichment