Birst
C · Marketing TechnologyAcquired by InforProvides networked business intelligence that combines centralized governance with distributed analytics, enabling organizations to scale BI across multiple departments and business units while maintaining consistency and control.
Last updated Feb 8, 2026
- Industry
- Business Intelligence & Analytics
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 200-500
- Funding
- $83M
- Revenue Range
- $50M-$200M
- Stock Symbol
- N/A
- Parent Company
- Infor
- API Available
- Yes
Market Position
Enterprise BI platform within Infor's broader ERP and industry solutions portfolio
Overview
Birst is a cloud-based business intelligence and analytics platform that was founded in 2005 and acquired by Infor in 2017. The platform provides networked BI capabilities that enable organizations to connect data across multiple sources and deliver analytics at scale. Birst's architecture allows for both centralized governance and distributed analytics, making it suitable for multi-tenant and multi-instance deployments across large enterprises. While Birst is primarily a business intelligence and analytics platform rather than a pure AdTech solution, it serves the AdTech ecosystem by providing data analytics capabilities that help companies analyze marketing performance, customer behavior, and advertising effectiveness. As part of Infor's portfolio, Birst is integrated into various industry-specific solutions and serves enterprise customers across multiple verticals. The platform emphasizes automated data refinement, embedded analytics, and the ability to create a 'network' of BI instances that can share common metrics and dimensions while maintaining data separation.
Products & Features
Birst Networked BI
Core platform enabling creation of connected BI instances with shared semantic layer and governance
Automated Data Refinement
Automated data preparation and modeling capabilities to accelerate time-to-insight
Embedded Analytics
White-label analytics capabilities that can be embedded into applications and workflows
Infor Birst
Industry-specific analytics solutions integrated with Infor CloudSuite applications
Key Features
Networked BI architectureAutomated data modelingMulti-tenant cloud deploymentEmbedded analyticsSelf-service reporting and dashboardsMobile BI capabilitiesPredictive analyticsData virtualization
Use Cases
Enterprise-wide business intelligence deploymentMulti-subsidiary analytics with centralized governanceEmbedded analytics for SaaS applicationsFinancial reporting and consolidationSupply chain analyticsMarketing and sales performance analysisCustomer analytics
Customer Segments
Large enterprisesMulti-national corporationsManufacturing companiesHealthcare organizationsFinancial servicesRetail and distributionProfessional services