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Dennis Buchheim

Thought Leader

Dennis Buchheim serves as Senior Vice President and General Manager at Snowflake, bringing deep expertise in digital advertising and ad technology to the role. He previously spent over a decade at Yahoo, where he held senior leadership positions including Vice President of Product Management and Senior Director of Advertising Platforms, shaping large-scale advertising products and platforms.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Senior Vice President and General Manager
Company
Snowflake
Based
San Francisco, California, United States
Boards
1
Connections
5
Years in industry
20 years

Bio

Dennis Buchheim serves as Senior Vice President and General Manager at Snowflake, bringing deep expertise in digital advertising and ad technology to the role. He previously spent over a decade at Yahoo, where he held senior leadership positions including Vice President of Product Management and Senior Director of Advertising Platforms, shaping large-scale advertising products and platforms.

Career

  • President

    IAB Tech Lab · 2019-2022

  • Vice President, Product Management

    Yahoo · ~2010-2015

  • Senior Director, Advertising Platforms

    Yahoo · ~2007-2010

  • Vice President, Product & Strategy

    Integral Ad Science · ~2015-2017

Board memberships

IAB Tech Lab (operational leadership)

Expertise & education

Expertise

Data Clean RoomsIdentity ResolutionProgrammatic AdvertisingAd MeasurementData CollaborationAI in AdvertisingAdvertising StandardsData Cloud Platforms

Education

  • B.S., University of Michigan

Speaking topics

Data Clean Rooms and CollaborationAI Agents in AdvertisingPrivacy-Safe MeasurementIdentity Resolution in a Cookieless WorldData Cloud Strategies for Media and Advertising

Recognition

Notable achievements

  • Led IAB Tech Lab as President, overseeing development of key industry standards including UID 2.0 and seller-defined audiences
  • Shaped large-scale advertising platforms and product strategy during a formative decade at Yahoo
  • Joined Snowflake to lead advertising and media industry go-to-market, championing data clean rooms and AI-driven measurement solutions
  • Prominent industry voice on the convergence of data collaboration, privacy-safe measurement, and AI agents in advertising

Awards

Recognized in trade press as a top industry leader in AdTech standards and transparency (specific named awards not confirmed)

Publications

  • Opinion: Data and Measurement in the AI Era (The Current, Snowflake byline)
Connection details