Bird

A leading European-origin CPaaS and omnichannel customer engagement platform competing globally with Twilio, Sinch, and Infobip

Bird, formerly known as MessageBird, is an Amsterdam-based customer communications platform that rebranded in 2023 to reflect its expanded product portfolio beyond its SMS and messaging API origins. The company provides a unified suite of communication tools including SMS, email, WhatsApp, voice, video, and chat APIs, enabling businesses to build and automate customer engagement workflows across multiple channels from a single platform. Bird serves thousands of businesses globally, ranging from startups to large enterprises, and processes billions of messages annually through its owned global infrastructure. Bird has grown significantly through both organic development and strategic acquisitions. Notable acquisitions include SparkPost (a major email delivery platform), Hull (a customer data platform), and 24sessions (a video communications tool), allowing Bird to position itself as a comprehensive customer engagement and data platform rather than just a messaging API provider. These moves place Bird in competition not only with CPaaS providers like Twilio and Vonage but also with marketing automation and CDP vendors. In the AdTech and MarTech ecosystem, Bird occupies a meaningful position as infrastructure for customer-facing communications, enabling personalized, data-driven messaging campaigns. Its combination of communication APIs, customer data capabilities, and marketing automation tools makes it relevant to brands seeking to consolidate their customer engagement stack. However, the company has faced financial challenges and restructuring in recent years, including layoffs and strategic pivots, as it navigates a competitive and capital-intensive market.