Gabriel Schmitt

Gabriel Schmitt is one of the most celebrated creative leaders in global advertising, serving as Global Chief Creative Officer of Grey, the WPP-owned agency network. In this role, he oversees creative output across Grey's worldwide operations, setting the creative vision and standards for a network that serves major multinational clients. He is widely recognized for producing work that sits at the intersection of culture, technology, and social impact, earning some of the industry's highest honors in the process. Born in Brazil, Schmitt built his reputation through a career spanning top-tier agencies in multiple markets. He rose to prominence at FCB New York, where he served as Co-Chief Creative Officer and led campaigns that garnered widespread critical acclaim and award recognition. His work on campaigns such as Whopper Detour for Burger King — one of the most awarded advertising campaigns in recent history — cemented his status as a creative force capable of blending technology, media strategy, and storytelling into breakthrough ideas. The Whopper Detour campaign won the Cannes Lions Grand Prix in multiple categories and was celebrated for its innovative use of geofencing and mobile technology. Schmitt's creative philosophy emphasizes ideas that are culturally relevant and technologically inventive, often using media and platform mechanics as the creative canvas itself. His trajectory from Brazil through the global agency circuit to leading one of advertising's most storied networks reflects both his creative ambition and his ability to operate at the highest levels of the industry. At Grey, he continues to push the network's creative ambitions forward, building on a legacy that includes iconic campaigns for global brands.

Last updated Oct 2, 2026 by ATDb automated enrichment