Pentagram

World's largest and most prestigious independent design consultancy with a unique partner-owned model

Pentagram is a multidisciplinary design firm founded in London in 1972, widely regarded as the world's most prestigious independent design consultancy. The firm operates as a unique partnership model in which each partner is an equal owner and brings their own clients and team, creating a collaborative yet entrepreneurial structure. Pentagram's work spans brand identity, graphic design, environmental design, digital product design, and architecture, serving a broad range of clients from Fortune 500 corporations to cultural institutions and startups. While Pentagram is not an AdTech company in the traditional sense, it intersects with the advertising and marketing technology ecosystem through its work on brand identity systems, campaign design, digital product interfaces, and marketing communications for major brands. Its clients have included major media companies, technology firms, and consumer brands that rely on Pentagram's design expertise to shape how they present themselves across advertising and digital channels. Pentagram maintains offices in New York, London, Austin, Berlin, and San Francisco, and is consistently ranked among the most influential design firms globally. Its partner-led model, which has remained largely unchanged since founding, is considered a competitive differentiator that attracts top-tier design talent and high-profile clients seeking senior-level creative leadership rather than delegated junior work.