Pentagram

World's largest independent design consultancy with a globally recognized partnership model and 50+ year track record

Pentagram is a multidisciplinary design firm founded in London in 1972, operating as a unique partnership model where each partner is a practicing designer who owns and runs their own studio within the collective. The firm has offices in London, New York, Austin, Berlin, and San Francisco, and has built an unparalleled portfolio spanning brand identity, graphic design, architecture, interiors, product design, and digital experiences for some of the world's most recognized organizations. While Pentagram is not a traditional AdTech company, it occupies a critical adjacent role in the marketing and advertising ecosystem by creating the foundational brand assets — logos, visual systems, typography, and identity frameworks — that underpin advertising campaigns, digital experiences, and marketing communications. Clients have included major corporations, cultural institutions, media companies, and technology firms, making Pentagram a trusted upstream partner to CMOs and brand teams who then deploy these assets across paid and owned media channels. Pentagram's significance in the broader AdTech and marketing ecosystem lies in its influence over brand equity and visual identity, which directly impacts advertising effectiveness, brand recognition, and consumer trust. Its partnership model, which has remained largely unchanged for over 50 years, is a competitive differentiator that attracts senior creative talent and ensures partner-level attention on every engagement. The firm is widely regarded as the gold standard in design consultancy globally.