Lippincott

One of the most established and prestigious brand strategy and design consultancies globally, with a legacy spanning over 80 years and a blue-chip client roster.

Lippincott is one of the world's oldest and most respected brand strategy and design firms, founded in 1943. The firm works with Fortune 500 companies and global organizations to develop brand strategies, visual identities, naming, and customer experience frameworks. Lippincott has been behind some of the most iconic brand identities in history, including work for companies like Delta Air Lines, Samsung, and many others across industries including financial services, healthcare, consumer goods, and technology. While not a traditional AdTech company, Lippincott operates at the intersection of brand strategy and marketing effectiveness, helping companies define the foundational brand assets that underpin all downstream advertising and marketing efforts. Their work influences how brands are perceived across paid, owned, and earned media channels, making them a critical upstream partner in the broader marketing and advertising ecosystem. Lippincott is a subsidiary of Oliver Wyman Group, which is part of Marsh McLennan, a global professional services firm. This affiliation gives Lippincott access to deep management consulting expertise and a broad global client network. The firm operates offices in major cities including New York, London, San Francisco, and Hong Kong, serving clients across North America, Europe, and Asia.