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CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign | ATDb

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CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign

CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign

DigidayMay 15, 2026Sara Spruch-FeinerRead original

Last updated May 15, 2026 by RSS Ingestion

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CeraVe found that the NBA and Carmelo Anthony could give it access to a very diverse, engaged and Gen Z fandom.