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Design Bridge and Partners

Design Bridge and Partners

Brand Design & IdentityAgencydesignbridge.com

A global brand-design agency combining strategic thinking with world-class craft across identity, packaging, digital, and environmental design to help brands grow and endure.

Last updated Jul 20, 2026 by the ATDb Editorial Team · Connections updated Jul 20, 2026

Founded
2023
HQ
London, United Kingdom
Connections
4

At a glance

Employees
1001-5000
3integrations
Marketing Agency

About

One of WPP's largest dedicated brand-design agencies, formed from the merger of Design Bridge and Superunion, competing at the top tier of global brand identity and packaging design.

Design Bridge and Partners is a WPP-owned global brand-design agency created in January 2023 through the merger of two established WPP design studios: Design Bridge and Superunion. The agency brings together deep expertise in brand strategy, visual identity, packaging design, digital experience, and environmental design under a single, unified offering. With studios spanning Europe, Asia, and the Americas, it operates as one of the largest dedicated brand-design agencies within the WPP network. The agency serves a broad range of global clients across FMCG, luxury, healthcare, financial services, and technology sectors, helping brands define and express their identities across every consumer touchpoint. Its integrated capabilities span naming and verbal identity, logo and visual systems, packaging, motion, digital, and spatial design — making it a full-service partner for brand transformation and ongoing brand management. Within the WPP ecosystem, Design Bridge and Partners sits alongside other specialist agencies such as Landor & Fitch and VMLY&R Commerce, competing for large-scale brand identity and design mandates. Its formation reflects WPP's broader strategy of consolidating specialist capabilities to create scaled, competitive offerings that can serve multinational clients with complex, global brand needs.

Business model

Agency

Target market

Enterprise

What they offer

  • Brand Strategy

    Defining brand purpose, positioning, and architecture to guide identity and communications.

  • Visual Identity

    Creation of logos, visual systems, typography, and colour palettes for brand expression.

  • Packaging Design

    End-to-end structural and graphic packaging design for consumer goods and retail brands.

  • Digital Design

    Brand expression across digital platforms including websites, apps, and motion graphics.

  • Environmental & Spatial Design

    Brand experiences in physical spaces including retail, exhibitions, and corporate environments.

  • Verbal Identity & Naming

    Brand naming, tone of voice development, and messaging frameworks.

Key features

Integrated brand strategy and design under one roofGlobal studio network across Europe, Asia, and the AmericasDeep expertise in packaging design for FMCG and luxury sectorsFull-service capability from naming through to environmental designAccess to WPP's broader network of data, media, and technology partners

Use cases

Global brand identity creation and refreshPackaging design and redesign for FMCG brandsBrand architecture and portfolio rationalisationDigital brand expression and design systemsRetail and environmental brand experiencesBrand naming and verbal identity development

Customer segments

Global FMCG brandsLuxury goods companiesHealthcare and pharmaceutical companiesFinancial services organisationsTechnology companiesRetail and consumer brands

Tech & specs

Security & compliance

GDPR

API

No

Corporate history
  1. 2023 · Founded
  2. 2023Renamed from Superunion
Connection details

Explore further

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