Geometry Global

WPP's flagship global brand activation and shopper marketing network, one of the largest of its kind worldwide before being absorbed into VMLY&R

Geometry Global was launched by WPP in 2013 through the merger of several of its existing marketing services agencies, including OgilvyAction, G2, JWT Action, and Geometry Global's predecessor entities. The network was purpose-built to serve as WPP's dedicated brand activation, shopper marketing, and commerce agency, combining expertise in experiential marketing, promotional marketing, retail activation, and path-to-purchase strategy. At its peak, Geometry Global operated in 56 countries with thousands of employees, making it one of the largest dedicated shopper and brand activation networks in the world. Geometry Global's core offering centered on influencing consumer behavior at critical moments along the purchase journey — from awareness through to the point of sale. The agency worked with major global brands across FMCG, retail, automotive, and technology sectors, helping clients drive conversion, build brand loyalty, and create meaningful consumer experiences both in-store and across digital touchpoints. Its global scale combined with deep local market expertise gave it a distinctive position within the WPP portfolio and the broader marketing services landscape. In 2020, WPP merged Geometry Global into VMLY&R, its combined creative and customer experience agency formed from the earlier merger of VML and Y&R. The integration was part of WPP's broader strategy to consolidate its agency portfolio and create larger, more integrated offerings for clients. With the merger into VMLY&R, the Geometry Global brand was effectively retired, and its capabilities and talent were absorbed into the expanded VMLY&R network, which has since been further rebranded as VML following its 2023 merger with Wunderman Thompson.