Christine Cotter

Christine Cotter is a communications and social innovation leader with roughly two decades of experience driving PR, social, and influencer strategy for some of the world's most recognized brands. She is best known for her role as Managing Director of 360i and Head of Social Innovation at Dentsu, where she led the AI-native, social-first revival of the 360i unit — relaunched by Dentsu in June 2026 — designed to unify media, creative, production, and commerce into a single integrated capability. Her work at 360i represents a forward-looking bet on AI-powered social strategy as a core growth driver for major advertisers. Over her career, Cotter has built and led social and influencer programs for an impressive roster of global brands including Coca-Cola, L'Oréal, Dove, Google, and Amazon. Her trajectory spans senior social leadership roles at Ogilvy, Amazon, and Wunderman Thompson, giving her a rare vantage point across both agency and brand-side operations. This breadth has made her a credible voice on the convergence of earned media, paid social, creator ecosystems, and commerce. Cotter is recognized in the AdTech and marketing industry as an operator who bridges creative storytelling with data-informed social strategy. Her leadership of the revived 360i unit underscores Dentsu's commitment to social-first, AI-native marketing solutions, positioning her at the intersection of emerging technology and brand communications at scale.

Last updated Jun 24, 2026 by ATDb automated enrichment · Connections updated Jun 29, 2026