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Brief

Ogilvy Health

Healthcare Marketing & AdvertisingAgency

Ogilvy Health combines world-class creative storytelling with deep scientific and regulatory expertise to help health brands connect meaningfully with both healthcare professionals and patients.

Last updated Jun 22, 2026 by ATDb automated enrichment

Founded
1948
HQ
New York, New York, United States
Network
Parent
WPP plc
Connections
7

At a glance

Employees
1001-5000
Revenue
$500M+
5integrations1competitors1corporate family

About

A leading global healthcare marketing agency within the WPP/Ogilvy network, competing at the top tier of pharma and health advertising alongside McCann Health and Publicis Health.

Ogilvy Health is the dedicated health and wellness division of Ogilvy, one of the world's most storied advertising and communications networks. Operating as a full-service healthcare marketing agency, Ogilvy Health serves pharmaceutical, biotechnology, medical device, and consumer health clients with a broad range of services including brand strategy, medical education, regulatory-compliant advertising, digital marketing, public relations, and patient engagement programs. The agency leverages deep scientific understanding combined with creative excellence to build compelling narratives for complex health brands across both professional (HCP) and direct-to-consumer (DTC) audiences. Ogilvy Health operates globally with offices across North America, Europe, and Asia-Pacific, benefiting from the broader Ogilvy network's scale and resources. As part of WPP, the world's largest advertising holding group, Ogilvy Health has access to proprietary data platforms, media buying capabilities, and cross-agency collaboration that independent health agencies cannot match. The agency is recognized for its ability to navigate the regulatory complexities of pharmaceutical advertising while still delivering emotionally resonant, behavior-changing creative work. In the AdTech and health marketing ecosystem, Ogilvy Health competes with other large holding-company health agencies such as McCann Health, Publicis Health, and Havas Health & You. Its competitive differentiation lies in the combination of Ogilvy's iconic creative heritage, WPP's technology and data infrastructure (including tools like Choreograph), and a dedicated team of medical, scientific, and regulatory specialists. The agency is particularly well-regarded for its integrated approach that bridges clinical evidence, patient insights, and brand storytelling.

Business model

Agency

Target market

Enterprise

What they offer

  • Brand Strategy & Positioning

    Development of brand identity, messaging frameworks, and market positioning for pharmaceutical and health brands.

  • HCP Marketing

    Targeted campaigns and medical education programs aimed at healthcare professionals across specialties.

  • DTC Advertising

    Direct-to-consumer campaigns across TV, digital, social, and print channels, compliant with FDA and regulatory standards.

  • Patient Engagement Programs

    Initiatives designed to support patient adherence, disease awareness, and health literacy.

  • Medical Education

    Scientifically rigorous educational content for clinicians, including CME-adjacent materials and symposia.

  • Digital & Social Health Marketing

    Social media strategy, content marketing, influencer engagement, and digital media planning for health brands.

  • Public Relations & Communications

    Corporate communications, media relations, and crisis communications for health and life sciences companies.

  • Market Access & Payer Marketing

    Communications strategies targeting payers, formulary decision-makers, and health systems.

Key features

Integrated HCP and DTC campaign capabilitiesRegulatory and medical affairs expertiseGlobal network with local market knowledgeAccess to WPP data and technology platformsScientific and clinical content developmentPatient insights and behavioral researchCross-channel media planning and buyingDisease awareness and public health campaigns

Use cases

Pharmaceutical product launch campaignsDisease awareness and unbranded health educationHealthcare professional (HCP) detailing and digital engagementPatient support and adherence programsBiotech IPO and corporate communicationsConsumer health brand building and retail marketingRare disease community engagementOncology marketing to oncologists and patients

Customer segments

Large pharmaceutical companiesBiotechnology firmsMedical device manufacturersConsumer health and OTC brandsHealth systems and hospitalsNon-profit health organizationsGovernment health agencies

Tech & specs

Technology stack

WPP Choreograph (data platform)Adobe Experience CloudSalesforce Marketing CloudVeeva Vault (regulatory content management)Google Marketing PlatformSocial media management platformsCRM and marketing automation tools

Security & compliance

HIPAAGDPRFDA regulatory complianceCCPAPhRMA Code compliance

Deployment

Cloud

API

No

Corporate history
  1. 1948 · Founded
Connection details
See integrations with Ogilvy Health (5)

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