Ogilvy Health combines world-class creative storytelling with deep scientific and regulatory expertise to help health brands connect meaningfully with both healthcare professionals and patients.
Last updated May 11, 2026 by AI Enrichment
A leading global healthcare marketing agency within the WPP/Ogilvy network, competing at the top tier of pharma and health advertising alongside McCann Health and Publicis Health.
Ogilvy Health is the dedicated health and wellness division of Ogilvy, one of the world's most storied advertising and communications networks. Operating as a full-service healthcare marketing agency, Ogilvy Health serves pharmaceutical, biotechnology, medical device, and consumer health clients with a broad range of services including brand strategy, medical education, regulatory-compliant advertising, digital marketing, public relations, and patient engagement programs. The agency leverages deep scientific understanding combined with creative excellence to build compelling narratives for complex health brands across both professional (HCP) and direct-to-consumer (DTC) audiences. Ogilvy Health operates globally with offices across North America, Europe, and Asia-Pacific, benefiting from the broader Ogilvy network's scale and resources. As part of WPP, the world's largest advertising holding group, Ogilvy Health has access to proprietary data platforms, media buying capabilities, and cross-agency collaboration that independent health agencies cannot match. The agency is recognized for its ability to navigate the regulatory complexities of pharmaceutical advertising while still delivering emotionally resonant, behavior-changing creative work. In the AdTech and health marketing ecosystem, Ogilvy Health competes with other large holding-company health agencies such as McCann Health, Publicis Health, and Havas Health & You. Its competitive differentiation lies in the combination of Ogilvy's iconic creative heritage, WPP's technology and data infrastructure (including tools like Choreograph), and a dedicated team of medical, scientific, and regulatory specialists. The agency is particularly well-regarded for its integrated approach that bridges clinical evidence, patient insights, and brand storytelling.
Development of brand identity, messaging frameworks, and market positioning for pharmaceutical and health brands.
Targeted campaigns and medical education programs aimed at healthcare professionals across specialties.
Direct-to-consumer campaigns across TV, digital, social, and print channels, compliant with FDA and regulatory standards.
Initiatives designed to support patient adherence, disease awareness, and health literacy.
Scientifically rigorous educational content for clinicians, including CME-adjacent materials and symposia.
Social media strategy, content marketing, influencer engagement, and digital media planning for health brands.
Corporate communications, media relations, and crisis communications for health and life sciences companies.
Communications strategies targeting payers, formulary decision-makers, and health systems.