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Brief

VMLY&R Health

Healthcare Marketing & AdvertisingAgency

VMLY&R Health connects creativity, data, and technology to deliver meaningful health experiences that drive brand growth and improve patient outcomes across the full healthcare journey.

Last updated Jun 22, 2026 by ATDb automated enrichment

Founded
2018
HQ
New York, New York, United States
Network
Parent
WPP plc
Connections
9

At a glance

Employees
1001-5000
7integrations1competitors1corporate family

About

A leading global healthcare marketing agency within WPP's network, competing at the top tier of pharma and life sciences advertising alongside McCann Health and Publicis Health.

VMLY&R Health is the dedicated health division of VMLY&R, a WPP-owned global marketing and communications agency. Specializing in healthcare and pharmaceutical marketing, VMLY&R Health brings together brand strategy, creative services, digital marketing, data analytics, and technology to serve pharmaceutical, biotech, medical device, and consumer health clients. The agency operates at the intersection of health science and human experience, helping brands communicate with both healthcare professionals (HCPs) and patients across multiple channels. The agency leverages VMLY&R's broader capabilities in connected brand experiences, combining deep health expertise with data-driven insights and omnichannel execution. Its offerings span professional and consumer advertising, medical education, market access communications, patient support programs, and digital health solutions. VMLY&R Health works with many of the world's leading pharmaceutical and life sciences companies, positioning itself as a full-service health marketing partner. As part of WPP's broader portfolio, VMLY&R Health benefits from access to GroupM's media capabilities, Wunderman Thompson's CRM and data assets, and Kantar's research tools. The agency competes in the highly specialized healthcare marketing segment alongside dedicated health agencies such as McCann Health, Publicis Health, and Havas Health & You. In late 2023, WPP announced the merger of VMLY&R and Wunderman Thompson to form VML, which affects the parent brand but the health division continues to operate within this evolving structure.

Business model

Agency

Target market

Enterprise

What they offer

  • Brand Advertising

    Creative campaigns for pharmaceutical and consumer health brands targeting HCPs and patients across traditional and digital channels.

  • Patient Support Programs

    End-to-end patient engagement and adherence programs designed to support patients throughout their treatment journey.

  • Medical Education

    Scientific and medical communications including CME content, disease awareness, and HCP education initiatives.

  • Digital Health Solutions

    Digital platforms, apps, and connected experiences designed to engage patients and healthcare professionals in meaningful ways.

  • Market Access Communications

    Payer and reimbursement communications strategies to support product access and formulary positioning.

  • Data & Analytics

    Audience insights, campaign analytics, and performance measurement tailored to the healthcare marketing landscape.

  • Omnichannel Marketing

    Integrated marketing programs spanning paid media, CRM, social, and personal promotion for pharma brands.

Key features

Full-service healthcare marketing across HCP and DTC segmentsIntegrated creative, data, and technology capabilitiesDeep pharmaceutical regulatory and compliance expertiseAccess to WPP network resources including GroupM media buyingGlobal footprint with local market expertiseConnected brand experience methodologyPatient journey mapping and engagement strategy

Use cases

Pharmaceutical brand launch campaigns targeting HCPs and patientsDisease awareness and unbranded education programsPatient adherence and support program developmentDigital transformation of HCP engagement and personal promotionMarket access and payer communications for new therapiesConsumer health brand building and retail marketingMedical device marketing and clinical evidence communication

Customer segments

Pharmaceutical companiesBiotechnology firmsMedical device manufacturersConsumer health brandsHealthcare providers and hospital systemsPayers and managed care organizations

Tech & specs

Technology stack

Salesforce Marketing CloudAdobe Experience CloudVeeva Vault PromoMatsVeeva CRMGoogle Marketing PlatformData management and analytics platformsCustom digital health platforms

Security & compliance

HIPAAGDPRCCPAFDA promotional guidelines compliancePhRMA Code compliance

Deployment

Cloud

API

No

Corporate history
  1. 2018 · Founded
Connection details
See integrations with VMLY&R Health (7)

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