VML’s Heather Physioc: AI Search Requires Brands to Tell a Consistent Story

NEW YORK — Search engine optimization built its playbook around keywords and links. AI-powered discovery requires something different. Brands need a coherent, corroborated story that holds up across every surface where their content appears, because AI systems are cross-validating sources in ways that traditional search never did. “To be discoverable today means that brands are […]

Last updated Oct 6, 2026 by ATDb automated enrichment