Jeff Geheb

Jeff Geheb is a creative technology executive at WPP with deep expertise in the intersection of creative production and programmatic advertising. He has been a prominent voice in the industry on topics such as dynamic creative optimization (DCO), creative automation, and the operational challenges of scaling personalized advertising across channels. His work focuses on helping brands and agencies modernize their creative workflows to meet the demands of data-driven, addressable media environments. Throughout his career, Geheb has held roles that span creative technology, production, and digital strategy, giving him a unique vantage point on how creative and media must work in closer alignment. At WPP, he has been involved in shaping how the holding company's agencies approach creative technology infrastructure, including tooling, automation, and the integration of creative assets into programmatic pipelines. He is frequently cited in industry discussions around the evolving role of creative in performance advertising. Geheb is recognized as a practitioner-thought leader who brings operational credibility to conversations about AdTech and creative convergence. He has contributed to industry dialogue through speaking engagements and panel participation at events focused on programmatic and creative innovation, making him a respected figure among both agency practitioners and technology vendors.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026