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Jeff Geheb

Thought Leader

Jeff Geheb is the CEO of WPP Enterprise Solutions.

Last updated Oct 6, 2026 by the ATDb Editorial Team

Role
Global CEO, WPP Enterprise Solutions
Company
WPP
Based
New York, New York, United States
Connections
2

AI-drafted from public sources6 sources cited

Years in industry
15 years

Bio

Jeff Geheb is the CEO of WPP Enterprise Solutions. The unit brings together capabilities in commerce, consulting, content transformation, CRM, loyalty and first-party data, customer and product experience, and engineering and platforms to help design, build, and operate growth systems for competitive businesses. A 25-year VML veteran, Geheb previously served as both CTO and global chief experience officer before taking on his current role. His strategic vision centers on unifying an organization's separate growth functions into one connected system, drawing on proprietary data, global partnerships, and AI models. His work contributed to WPP earning recognition as a Leader in the Forrester Wave for Commerce Services, a Strong Performer in Adobe Services and CX Strategy Consulting Services, and a Visionary in the Gartner Magic Quadrant for Digital Experience Services. Source 1: wpp.com — Jeff Geheb Source 2: stocktitan.net — WPP expands Enterprise Solutions AI unit Source 3: adweek.com — VML Taps Jeff Geheb to Lead $1.5 Billion Enterprise ...

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Dynamic Creative Optimization (DCO)Creative AutomationProgrammatic AdvertisingCreative TechnologyAd Production at ScaleData-Driven CreativeAddressable AdvertisingAgency Technology Infrastructure
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