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Brief
iProspect

iProspect

Digital Media AgencyAgencyiprospect.com

iProspect is a global, digital-first, end-to-end media agency, part of dentsu, that combines media strategy and storytelling with deep digital expertise and advanced audience insight to drive performance-led brand building.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
1996
HQ
Boston, Massachusetts, United States
Connections
26

AI-drafted from public sources8 sources cited

At a glance

Employees
5001-10000
Revenue
$1B+
14integrations2competitors1corporate family

About

One of the world's leading digital-first media agencies, operating within the dentsu network with a strong global footprint and performance marketing heritage

iProspect is a global, digital-first, end-to-end media agency, part of dentsu, that combines media strategy and storytelling with deep digital expertise and advanced audience insight to drive performance-led brand building. Its digital marketing services create cross-platform ecosystems blending media, content, and commerce, delivered by a team of more than 8,000 media specialists who test, refine, and scale ideas in real time. The agency's capabilities span personalized storytelling, dynamic creative optimization, full-funnel experience design, and advanced real-time measurement, all underpinned by cutting-edge technology and deep data insights. Its work encompasses strategic planning, continuous campaign optimization, dynamic bidding and budget management, and consultancy on ad tech solutions and campaign automation, with AI — particularly predictive analytics and machine learning — playing a central role in capturing intent and forecasting user value. iProspect's stated vision is to transform how media is transacted through transparency, addressability, and automation across all media channels. The agency accelerates growth for globally recognized brands including Kering, eBay, Netflix, Ferrero, Carlsberg, and Hilton, operating through a network of more than 8,000 specialists across 93 markets worldwide. Source 1: dentsu.com — iProspect Strengthens Long-Term Global SEA Partnership ... Source 2: iprospect.com — iProspect: Global Digital Marketing Agency Source 3: iprospect.com — About Us - Global Digital Agency

Business model

Agency

Target market

Enterprise

What they offer

  • Paid Search Management

    End-to-end strategy, planning, and optimization of paid search campaigns across major search engines

  • Programmatic Media Buying

    Data-driven programmatic advertising across display, video, and connected TV channels

  • Paid Social

    Performance and brand campaigns across major social media platforms including Meta, TikTok, and LinkedIn

  • SEO Services

    Organic search strategy and optimization to improve visibility and drive qualified traffic

  • Commerce Media

    Retail media and commerce-focused advertising solutions for brands selling through digital channels

  • Data & Analytics

    Audience intelligence, attribution modeling, and performance measurement powered by dentsu's data infrastructure

Key features

Integrated performance and brand media planningAccess to dentsu proprietary data and technology platformsGlobal presence with local market expertiseAdvanced audience targeting and segmentationCross-channel attribution and measurementRetail and commerce media specialization

Use cases

Enterprise brand awareness and performance media campaignsPaid search and SEO for large-scale e-commerce brandsProgrammatic audience targeting for financial services clientsRetail media strategy for consumer goods companiesCross-channel digital media planning and buyingTravel and hospitality digital acquisition campaigns

Customer segments

Enterprise retail and e-commerce brandsFinancial services companiesTravel and hospitality brandsTechnology companiesConsumer packaged goods brandsAutomotive manufacturers

Tech & specs

Technology stack

dentsu proprietary data platformsGoogle Marketing PlatformThe Trade DeskMeta Ads ManagerAmazon AdvertisingSalesforce Marketing CloudAdobe Analytics

Security & compliance

GDPRCCPA

Deployment

Cloud

API

Limited

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