iProspect
iProspect is a global, digital-first, end-to-end media agency, part of dentsu, that combines media strategy and storytelling with deep digital expertise and advanced audience insight to drive performance-led brand building.
Last updated Oct 5, 2026 by the ATDb Editorial Team
AI-drafted from public sources8 sources cited
At a glance
- Employees
- 5001-10000
- Revenue
- $1B+
About
One of the world's leading digital-first media agencies, operating within the dentsu network with a strong global footprint and performance marketing heritage
iProspect is a global, digital-first, end-to-end media agency, part of dentsu, that combines media strategy and storytelling with deep digital expertise and advanced audience insight to drive performance-led brand building. Its digital marketing services create cross-platform ecosystems blending media, content, and commerce, delivered by a team of more than 8,000 media specialists who test, refine, and scale ideas in real time. The agency's capabilities span personalized storytelling, dynamic creative optimization, full-funnel experience design, and advanced real-time measurement, all underpinned by cutting-edge technology and deep data insights. Its work encompasses strategic planning, continuous campaign optimization, dynamic bidding and budget management, and consultancy on ad tech solutions and campaign automation, with AI — particularly predictive analytics and machine learning — playing a central role in capturing intent and forecasting user value. iProspect's stated vision is to transform how media is transacted through transparency, addressability, and automation across all media channels. The agency accelerates growth for globally recognized brands including Kering, eBay, Netflix, Ferrero, Carlsberg, and Hilton, operating through a network of more than 8,000 specialists across 93 markets worldwide. Source 1: dentsu.com — iProspect Strengthens Long-Term Global SEA Partnership ... Source 2: iprospect.com — iProspect: Global Digital Marketing Agency Source 3: iprospect.com — About Us - Global Digital Agency
Business model
Agency
Target market
Enterprise
What they offer
Paid Search Management
End-to-end strategy, planning, and optimization of paid search campaigns across major search engines
Programmatic Media Buying
Data-driven programmatic advertising across display, video, and connected TV channels
Paid Social
Performance and brand campaigns across major social media platforms including Meta, TikTok, and LinkedIn
SEO Services
Organic search strategy and optimization to improve visibility and drive qualified traffic
Commerce Media
Retail media and commerce-focused advertising solutions for brands selling through digital channels
Data & Analytics
Audience intelligence, attribution modeling, and performance measurement powered by dentsu's data infrastructure
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Limited
- 1996 · Founded
- 2021Renamed from Vizeum