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The Aisle Is Smarter Than It Looks—and It’s Reshaping Retail Media Budgets | ATDb

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The Aisle Is Smarter Than It Looks—and It’s Reshaping Retail Media Budgets

The Aisle Is Smarter Than It Looks—and It’s Reshaping Retail Media Budgets

AdweekApril 29, 2026Alison WeissbrotRead original

Last updated Apr 29, 2026 by RSS Ingestion

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The quiet merger of shelf space and screen space has real implications for retail investment