Independent Agencies Get a New Buying-Power Benchmark

Agency scale has traditionally been associated with greater media buying leverage. A new partnership between Guideline and Tinuiti is putting that independent agencies assumption to the test, using verified market intelligence to compare negotiated media costs against broader benchmarks. For brands evaluating media agencies, buying power has long been one of the arguments favoring the […] Independent Agencies Get a New Buying-Power Benchmark first appeared on Street Fight.

Last updated Aug 13, 2026 by ATDb automated enrichment