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Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targeting | ATDb

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Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targeting

Netflix Taps Amazon’s Shopping Data to Sharpen Ad Targeting

AdweekMarch 4, 2026Trishla OstwalRead original

Last updated Mar 4, 2026 by RSS Ingestion

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The move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.