Appcues
Marketing Automationappcues.com
Empower teams to create personalized in-app experiences without coding, accelerating user adoption and product growth
Last updated Jun 23, 2026
At a glance
About
Challenger
Appcues is a no-code platform that empowers product teams to create personalized in-app experiences. It helps companies onboard new users, announce features, collect feedback, and guide users through their product without requiring engineering resources. The platform aims to improve user adoption, retention, and overall product engagement.
Business model
B2B SaaS
Target market
SMB to Enterprise
What they offer
Use cases
User onboarding flowsFeature adoptionProduct announcementsIn-app messagingUser engagementProduct tutorialsCustomer feedback collection
Customer segments
Product managersCustomer success teamsUX designersSaaS companiesProduct-led growth companiesDigital product teams
Tech & specs
Technology stack
ReactNode.jsAWSPostgreSQL
Deployment
SaaS