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Brief
Appcues

Appcues

Empower teams to create personalized in-app experiences without coding, accelerating user adoption and product growth

appcues.comBoston, Massachusetts, United StatesFounded 2013

Last updated May 11, 2026

Business Model
B2B SaaS
Target Market
SMB to Enterprise
Employee Count
150
Funding
$15.9M
Revenue Range
$10M-$50M
API Available
Market Position

Challenger

Overview

Appcues is a no-code platform that empowers product teams to create personalized in-app experiences. It helps companies onboard new users, announce features, collect feedback, and guide users through their product without requiring engineering resources. The platform aims to improve user adoption, retention, and overall product engagement.

Use Cases
User onboarding flowsFeature adoptionProduct announcementsIn-app messagingUser engagementProduct tutorialsCustomer feedback collection
Customer Segments
Product managersCustomer success teamsUX designersSaaS companiesProduct-led growth companiesDigital product teams

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