Widen

A leading DAM and PIM platform for mid-market and enterprise brands, now operating under Acquia's digital experience umbrella

Widen is a Madison, Wisconsin-based software company specializing in digital asset management (DAM) and product information management (PIM) solutions. Founded in 1948 as a printing company and later pivoting to software, Widen developed its flagship Widen Collective platform to help marketing, creative, and brand teams centrally store, organize, and distribute digital content across channels and teams. The platform serves as a single source of truth for brand assets, enabling organizations to manage everything from images and videos to product data and marketing collateral. In 2021, Acquia — a leading open digital experience platform company — acquired Widen, integrating its DAM and PIM capabilities into Acquia's broader digital experience portfolio. Despite the acquisition, Widen continues to operate as a distinct brand and product line within Acquia, maintaining its customer base and product identity. The Widen Collective platform has been rebranded and integrated into Acquia's ecosystem, enhancing Acquia's content management and digital experience offerings. Within the AdTech and MarTech ecosystem, Widen plays a significant role in enabling brands to maintain content consistency and operational efficiency across marketing campaigns, e-commerce, and omnichannel distribution. Its combination of DAM and PIM capabilities positions it as a comprehensive content operations platform, competing with players like Bynder, Canto, and Aprimo. Widen's customer base spans mid-market to enterprise brands across retail, manufacturing, healthcare, and consumer goods sectors.