Hex

Emerging player in the collaborative data analytics and business intelligence space, competing with notebook-based tools and traditional BI platforms

Hex Technologies is a collaborative data workspace platform that enables data teams to work together on analytics projects using SQL, Python, R, and no-code tools in a unified environment. The company focuses on making data analysis more accessible and collaborative by providing an integrated platform for building interactive data applications, dashboards, and reports. However, Hex is not an AdTech company - it operates in the data analytics and business intelligence space, serving data scientists, analysts, and engineers across various industries who need to perform data analysis, visualization, and reporting. While data teams at AdTech companies may use Hex for their analytics needs, Hex itself does not provide advertising technology solutions, ad serving, programmatic advertising, or other core AdTech capabilities.