Google Marketing Platform
Mountain View, California, United States · Founded 2018
10001+ employees · GOOGL
Sourced & current · updated Oct 11, 2026Website
Google Marketing Platform is an online advertising and analytics platform developed by Google, launched in July 2018, that unifies DoubleClick's advertising services with Google's own advertising and analytics offerings.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsMarketing Platform
Google's unified enterprise advertising and analytics platform, integrating demand-side buying, campaign management, and measurement tools into a single ecosystem
Ownership
Parent: Google