Google Marketing Platform
Mountain View, California, United States · Founded 2018
GOOGL
Sourced & current · updated Aug 31, 2026Website
Google's unified advertising and analytics platform that combines enterprise marketing tools for planning, buying, measuring, and optimizing digital media and customer experiences.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsMarketing Platform
Dominant enterprise marketing platform with end-to-end ad serving, programmatic buying, and analytics capabilities backed by Google's data and media ecosystem
Ownership
Parent: Google