Google Marketing Platform
Mountain View, California, United States · Founded 2018
10001+ employees · GOOGL
Sourced & current · updated Jul 13, 2026Website
Google's unified advertising and analytics platform that combines enterprise marketing tools for planning, buying, measuring, and optimizing digital media and customer experiences.
Where they sit
Stack tier: Core Platforms (S)
Attribution & AnalyticsMarketing Platform
Dominant enterprise marketing platform with deep integration across the full digital advertising stack, widely used by large advertisers and agency holding groups globally
Ownership
Parent: Google