Syneos Health Communications

One of the largest integrated healthcare communications agency networks, embedded within a full-service biopharmaceutical solutions company

Syneos Health Communications is the communications and marketing division of Syneos Health, a biopharmaceutical solutions organization. The communications group encompasses a network of specialized healthcare agencies delivering medical affairs, public relations, advertising, digital marketing, and market access services to pharmaceutical, biotech, and medical device companies. Its agency brands have historically included GSW, Palio, Chandler Chicco Agency, and others, each specializing in distinct aspects of healthcare marketing and communications. Within the AdTech and healthcare marketing ecosystem, Syneos Health Communications occupies a significant position as one of the larger integrated healthcare agency networks. The group provides end-to-end commercial solutions spanning brand strategy, HCP (healthcare professional) and DTC (direct-to-consumer) advertising, digital engagement, patient advocacy, and scientific communications. This breadth allows clients to consolidate multiple agency relationships under one umbrella, streamlining campaign execution across complex regulatory environments. Syneos Health Communications operates as part of the broader Syneos Health enterprise, which went public and was subsequently taken private through a leveraged buyout by a consortium of private equity firms in 2023. The communications segment competes with other large healthcare agency networks such as Publicis Health, McCann Health, and VMLY&R Health, differentiating itself through deep integration with Syneos Health's clinical and commercial outsourcing capabilities, enabling a uniquely connected offering from clinical development through commercialization.