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EXCLUSIVE: Yahoo Moves Downmarket With DSP Performance Push | ATDb

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EXCLUSIVE: Yahoo Moves Downmarket With DSP Performance Push

EXCLUSIVE: Yahoo Moves Downmarket With DSP Performance Push

AdweekMarch 31, 2026Kendra BarnettRead original

Last updated Mar 31, 2026 by RSS Ingestion

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A wave of new features targets the mid-market advertisers that DSPs like DV360 and The Trade Desk have long dominated.