Drawbridge

Drawbridge is a cross-device advertising platform that specializes in identity resolution and audience targeting across multiple devices and channels. The company provides sophisticated technology that enables advertisers and marketers to understand and reach consumers as they move between smartphones, tablets, desktop computers, and connected TV devices. By leveraging advanced machine learning algorithms and probabilistic matching techniques, Drawbridge creates unified user profiles that help brands deliver consistent, personalized advertising experiences throughout the customer journey. The platform addresses one of digital advertising's most significant challenges: fragmented user identities across devices. As consumers increasingly use multiple devices throughout their day, traditional cookie-based tracking methods have become insufficient. Drawbridge's technology bridges this gap by analyzing behavioral patterns, contextual signals, and device characteristics to connect disparate touchpoints to individual users while maintaining privacy standards. This capability enables advertisers to optimize campaign performance, reduce ad waste, eliminate frequency capping issues, and gain more accurate attribution insights across the entire conversion funnel.