Drawbridge

Drawbridge is a sophisticated cross-device advertising technology platform that specializes in identity resolution and audience targeting across the fragmented digital ecosystem. The company addresses one of the most critical challenges in modern digital advertising: connecting user interactions across smartphones, tablets, desktop computers, and connected TV devices to create unified consumer profiles. Through advanced machine learning algorithms and probabilistic matching techniques, Drawbridge enables advertisers, agencies, and marketing platforms to understand consumer behavior holistically and deliver consistent, personalized advertising experiences throughout the customer journey. The platform's core technology leverages behavioral patterns, contextual signals, and device characteristics to bridge the identity gap created by the decline of third-party cookies and the proliferation of device usage. By analyzing billions of data points and applying sophisticated statistical models, Drawbridge creates deterministic and probabilistic connections between devices, allowing marketers to optimize campaign performance, improve attribution accuracy, reduce ad frequency issues, and eliminate wasted ad spend. The company's solutions have been particularly valuable for performance marketers, brand advertisers, and demand-side platforms seeking to maximize ROI in an increasingly complex multi-device landscape while maintaining privacy compliance standards.