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Brief

J.M. Smucker

Consumer Packaged Goods

Trusted household brands across food, beverage, and pet categories sold through broad retail distribution; a major national advertiser investing across TV, digital, and social media to drive brand loyalty and consumer demand.

Last updated Oct 24, 2026 by ATDb automated enrichment

Founded
1897
HQ
Orrville, Ohio, United States
Connections
2

AI-drafted from public sources1 source cited

At a glance

Employees
5001-10000
Revenue
$7B-$9B
Stock
SJM
E-commerce MarketingPerformance Marketing

About

One of the largest CPG companies in the U.S., with market-leading positions in fruit spreads (Smucker's), peanut butter (Jif), coffee (Folgers), and pet food (Milk-Bone, Meow Mix, Hostess)

J.M. Smucker Company, founded in 1897 and headquartered in Orrville, Ohio, is one of the largest consumer packaged goods companies in the United States. The company owns a diverse portfolio of well-known brands spanning food, beverages, and pet food categories, including Smucker's, Jif peanut butter, Folgers coffee, Dunkin' (licensed), Milk-Bone, Meow Mix, and Hostess snack brands. Its products are sold through major retail channels including grocery stores, mass merchandisers, club stores, and e-commerce platforms across North America and internationally.

Business model

Consumer Packaged Goods (CPG)

Target market

Mass Market Consumers

What they offer

  • Smucker's

    Iconic fruit spreads, jams, jellies, and toppings brand

  • Jif

    Leading peanut butter brand in the United States

  • Folgers

    One of the best-selling ground coffee brands in the U.S.

  • Dunkin' (licensed)

    Licensed packaged coffee products sold at retail

  • Milk-Bone

    Popular dog treat and biscuit brand

  • Meow Mix

    Cat food brand offering dry and wet food varieties

  • Hostess

    Iconic snack cake brand acquired in 2023, including Twinkies and Ding Dongs

  • Café Bustelo

    Premium espresso-style coffee brand popular in Hispanic markets

Key features

Diversified portfolio of iconic consumer brands across food, beverage, and pet categoriesStrong retail distribution across grocery, mass, club, and e-commerce channelsSignificant national advertising and marketing investment across TV, digital, and socialLicensed brand partnerships (e.g., Dunkin') extending product reachGrowing pet food segment with multiple established brands

Use cases

National brand advertising campaigns across TV, streaming, and digital mediaRetail marketing and trade promotion to drive shelf placement and consumer purchaseE-commerce and direct-to-consumer marketing for CPG productsSponsorship and influencer marketing for brand awarenessSeasonal and promotional marketing campaigns for flagship brands

Customer segments

Mass market grocery consumersPet ownersCoffee drinkersFamilies and householdsRetail grocery and mass merchandise chains

Tech & specs

API

No

Corporate history
  1. 1897 · Founded
Connection details
See people at J.M. Smucker (2)

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