Results by OpenX

AI-driven curation layer built on OpenX's premium programmatic exchange, targeting performance-focused advertisers seeking improved CPA outcomes

Results by OpenX is an AI-powered curation platform launched by OpenX on May 21, 2025, designed to help advertisers achieve superior performance outcomes in programmatic advertising. The platform leverages artificial intelligence to curate high-quality supply-side inventory and optimize targeting, with early campaigns demonstrating an 11x improvement in cost-per-acquisition compared to standard programmatic approaches. It represents OpenX's strategic move into outcome-based advertising solutions. OpenX itself is one of the largest independent programmatic advertising exchanges, founded in 2008 and headquartered in Pasadena, California. The company operates a premium supply-side platform (SSP) and ad exchange connecting publishers and advertisers at scale. Results by OpenX builds on this foundation by adding an AI-driven curation layer that identifies and packages the most relevant and high-performing inventory for specific advertiser goals. In the broader AdTech ecosystem, Results by OpenX positions the company competitively against other curation and performance-focused platforms. By combining OpenX's deep supply relationships and first-party data signals with machine learning optimization, the product targets performance advertisers and agencies seeking more efficient programmatic spend. Its early reported results suggest meaningful differentiation in a crowded marketplace increasingly focused on post-cookie identity and outcome-based buying.