Bed Bath & Beyond, Inc.

Was one of the largest U.S. home goods specialty retailers before bankruptcy and liquidation in 2023; brand IP subsequently acquired by Overstock.com

Bed Bath & Beyond, Inc. was one of the largest specialty retailers in the United States, operating a chain of retail stores selling domestics merchandise and home furnishings including items for the bedroom, bathroom, kitchen, and dining room. Founded in 1971 and headquartered in Union, New Jersey, the company grew to operate over 1,500 stores across the U.S., Canada, and Mexico at its peak, making it a dominant force in the home goods retail sector. The company also operated subsidiary brands including buybuy BABY and Harmon Face Values. As a major retailer, Bed Bath & Beyond was a significant advertiser and direct marketer, famously known for its ubiquitous 20%-off coupons distributed via direct mail and email — one of the most recognized retail coupon programs in American history. The company invested heavily in print circulars, digital marketing, loyalty programs, and promotional campaigns, making it a major buyer of advertising across print, digital, and broadcast media channels. After years of declining sales, failed turnaround attempts, and mounting debt, Bed Bath & Beyond filed for Chapter 11 bankruptcy protection in April 2023 and subsequently liquidated its retail operations, closing all stores by mid-2023. The Bed Bath & Beyond brand and intellectual property were acquired by Overstock.com, which rebranded its e-commerce platform as Bed Bath & Beyond, while the original corporate entity ceased to exist.