Promoted

Promoted is a specialized B2B technology company that provides marketplace advertising infrastructure solutions designed to empower online marketplaces, e-commerce platforms, and multi-sided platforms to monetize their traffic through sophisticated native advertising capabilities. The company addresses a critical need in the digital marketplace ecosystem by offering the underlying technology infrastructure that enables platform operators to build, manage, and optimize their own advertising ecosystems without the significant investment and complexity of developing ad serving technology in-house. This white-label approach allows marketplace operators to maintain their brand identity while generating new revenue streams from their existing traffic. The platform delivers a comprehensive suite of tools including advanced ad serving engines, real-time auction mechanisms, granular targeting capabilities, multi-touch attribution tracking, and analytics dashboards specifically engineered for the unique requirements of marketplace environments. Through API-first solutions, Promoted enables marketplace operators to create seamless, branded advertising experiences that integrate naturally with their platform's design while maintaining full control over advertiser relationships and revenue streams. The company's infrastructure is purpose-built to address the distinctive challenges of marketplace advertising, including complex multi-party transactions, seller-to-buyer dynamics, inventory management, and the critical balance between user experience quality and monetization effectiveness. Promoted serves a growing market of online marketplaces seeking to diversify revenue beyond traditional transaction fees and commissions. The company's technology stack is designed to handle high-volume, real-time bidding scenarios while providing the flexibility and customization options that marketplace operators require. By focusing exclusively on the marketplace vertical, Promoted has developed deep domain expertise in the unique technical and business challenges of this segment, positioning itself as a specialized infrastructure provider rather than a general-purpose advertising platform.