Butler/Till

One of the largest independent, employee-owned media agencies in the United States, with a strong presence in regulated industries and a reputation for data-driven, full-funnel media solutions.

Butler/Till is a Rochester, New York-based independent media agency founded in 1998. The agency is 100% employee-owned and women-led, offering integrated media planning, buying, and analytics services across a broad range of channels including digital, programmatic, social, search, TV, radio, print, and out-of-home. Butler/Till serves clients across multiple verticals including healthcare, financial services, education, and consumer brands, with a strong emphasis on data-driven strategy and measurable outcomes. The agency differentiates itself through its proprietary technology and analytics capabilities, including its Outcome Engine platform, which connects media investment to business results. Butler/Till positions itself as a performance-focused partner that bridges the gap between traditional media buying and modern data science, offering clients transparency and accountability in their media spend. Its employee-ownership model is a core part of its culture and value proposition, fostering long-term client relationships and staff retention. Butler/Till competes with both large holding company agencies and independent media shops, carving out a niche as a mid-market agency with enterprise-grade capabilities. The agency has grown steadily and is recognized as one of the larger independent media agencies in the United States, frequently cited in industry rankings and known for its work in regulated industries such as healthcare and financial services.